CD

✦ Creative Director · 8 Years · Brand Storytelling

DEBROOP CHAKRABORTY

Artist, Nerd & Creative Director — All under the same hat.

Creative Brand & Marketing Leader architecting high-end narratives for global brands — where culture, storytelling & strategy collide.

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M+ Views Generated
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Years Experience
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× Award Winner
Debroop Chakraborty
Character
BRAND STORYTELLINGCREATIVE DIRECTIONSOCIAL CONTENTIP BUILDINGDIGITAL CAMPAIGNSCONTENT STRATEGYBRAND STORYTELLINGCREATIVE DIRECTIONSOCIAL CONTENTIP BUILDINGDIGITAL CAMPAIGNSCONTENT STRATEGY

02 — About

WHO I AM

Hi, I'm Debroop. Pull up a chair.

I grew up skipping cricket matches and Bollywood films to watch Anime and Cartoon Network — and to obsess over Fevicol, Cadbury, and Coca-Cola ads. Not because I loved brands. Because I loved how they made a connect with Indian people. That instinct turned into a career.

Over 8 years, I've worked at the crossroads of culture, storytelling, and strategy — building IPs that reshaped content platforms, launching films, collaborating with governments, and creating campaigns that connected with real people and delivered real results.

Beyond the briefs and decks, I'm someone who makes cocktails, loves Anime, hunts for good music, appreciates mural art, travels whenever possible, and is genuinely excited about what AI is doing to creativity. This portfolio is a journal of that journey — not just the wins, but the thinking behind them.

Debroop
Character
Currently Open To Creative Director roles · Brand collaborations · Consulting
AT A GLANCE
📍 Hyderabad, India — Working Globally
🎓 PGDM — ISB&M Pune · BBA — BIT Mesra
🗣️ English · Hindi · Bengali
🎯 8 yrs · 4 awards · 150M+ views

What I'm into

🎌
ANIME
"The best storytelling I've ever seen comes from Japan — not Hollywood."
🎵
MUSIC
"Genre doesn't matter. If it makes me feel something, it's in the playlist."
🎨
MURAL ART
"There's no better canvas than a wall that everyone walks past."
✈️
TRAVEL
"Every city I've been to has given me a campaign idea I still haven't used."
🤖
AI & TECH
"AI doesn't replace the idea. It gets you to the bad ones faster — so you find the good one."

03 — Experience

THE JOURNEY

Running character
2025–26
Brand Strategy Lead
Humans of Bombay · Aug 2025 – Jan 2026
  • End-to-end creative & campaign strategy for AWS, Samsung, Aditya Birla Group
  • Creative roadmap for flagship IPs — All India Mehfil & Like an Athlete
  • Pioneered white-label content solutions for brand-owned channels & PR mandates
AWSSamsungAditya BirlaAll India MehfilLike an Athlete
2024–25
Creative Director
TheSmallBigIdea · Nov 2024 – June 2025
  • Digital mandates for Warner Bros. India — Mickey 17, Final Destination, Minecraft, Comic Con BLR
  • Creative vision for EVA Live & Nick Jr. community growth strategy
  • Meme-led campaigns + experiential activations driving viral film launch engagement
Warner Bros.FilmfareFeminaNick Jr.EVA Live
2024
Associate Creative Director
1702 Digital · Mar 2024 – Oct 2024
  • Social strategies for Poonawalla Fincorp, ICICI Prudential, Fortune Oil
  • Won competitive pitches — Health & Glow, Kohinoor Basmati, SBI Securities
  • Built creative team from scratch; introduced AI-driven workflows
Poonawalla FincorpICICI PrudentialAI WorkflowsFortune Oil
2019–24
Associate Director → Senior Creative Strategist
Fork Media Group · Feb 2019 – Jan 2024 · 5 Years
  • Led creative strategy for 6 digital brands across India & UAE: Mashable, Curly Tales, Hauterrfly, IGN, AskMen, #Xtra
  • Built & scaled IPs: Mashable Mornings (60M+ views), The Bombay Journey (Gold SCREENXX), Tere Gully Mein, Sunday Brunch, History on Wheels
  • Spearheaded Fork Media Group's complete corporate rebrand
  • Directed Vatika Voices — Gold Digital MENA Award · 5.2M+ views · 1,000+ women empowered
Mashable IndiaCurly TalesSamsungLexusGold MENA AwardAirtel
2017–19
Education & Early Career
PGDM Marketing & Media — ISB&M Pune · BBA — BIT Mesra
  • Internship: Times Now — News research & political analysis for prime-time shows
  • Internship: 9XM — Market research & media insights study
  • Internship: SML ISUZU — Sales operations & field support
Times Now9XMSML ISUZU

04 — Case Studies

WORK THAT HIT

MASHABLE
MORNINGSFLAGSHIP IP
Original IP · Mashable India
Mashable Mornings
60 MN+ VIEWS
The Brief
Build a show that captures the human side of Indian entrepreneurship beyond Shark Tank.
The Insight
Audiences don't want just success stories — they want struggle, honesty, and the hustle behind the pitch.
The Idea
A bi-weekly IP pairing intimate conversations with CEOs and founders with a drive through their city — uncovering how the places they live shaped the businesses they built. Featured Nikhil Kamath, Vineeta Singh, Ankur Warikoo, Ghazal Alagh and more.
The Impact
60M+ views. Brand collaborations with Mercedes-Benz and Coworks. Expanded into the Middle East.
02
Original IP · Fork Media
The Bombay Journey
Gold SCREENXX Award
Popular Talk Show celebrating Mumbai's spirit — Gold Award winner.
03
Original IP · Humans of Bombay
All India Mehfil
2025 · HOB
A soulful music podcast with Benny Dayal, Shankar Mahadevan & Anoushka Shankar.
04
Original IP · Fork Media
Tere Gully Mein
Hyperlocal Stories
Street-first content platform discovering India's hidden cultural lanes.
05
Original IP · Fork Media
Sunday Brunch
Lifestyle IP
Curly Tales lifestyle IP exploring the best weekend experiences in the city.
06
Original IP · Fork Media
History on Wheels
Heritage & Travel
A travel series uncovering India's historical destinations through a modern lens.
CREATORS
JAMHERO CASE
Branded Content · Samsung × Jaipur Lit Fest
Creators Jam — Galaxy Tab S9
50 MN+ VIEWS
The Brief
Establish Samsung Galaxy Tab S9 as the go-to creative tool for artists.
The Insight
Today's creators thrive on collaboration where expression meets interaction — they need a device that empowers this synergy.
The Idea
Partnered with Jaipur Literature Fest to launch "Creators Jam" — a 5-day multi-sensory art installation where two artists jammed live daily using the Galaxy Tab S9. Genre-themed days: horror, AR, fantasy, fashion, and time travel. Featured Santanu Hazarika, Archana Kochhar, Neelesh Misra and more.
The Impact
50M+ views. S-Pen, AI tools and 3D editing showcased through 10 artists in real-time collaborative creation.
02
Branded Content · Mashable India
Innovation Powered by You
5.3 MN+ VIEWS
5-part series humanising Accenture's commitment to sustainability through innovators across India.
03
Branded Content · Fork Studios
NEXA S-Cross
Creator-led Road Trip
Three expert travellers — Kamiya Jani, Yash Rane, Radhika Nomllers — living out of the S-Cross.
04
Branded Content · Mashable ME
Women of Progress
Franklin Templeton UAE
4-part video series spotlighting Emirati women reshaping success across entrepreneurship, media, sport.
05
Branded Content · Digital Strategy
ELLITE 50 Most Influential Indians
NYC · Statue of Liberty
End-to-end digital strategy for ELLITE Magazine's 2023 event hosted in New York.
VATIKA
VOICESGOLD MENA AWARD
Influencer Campaign · Vatika Arabia × Curly Tales Dubai
Vatika Voices
5.2 MN+ VIEWS · GOLD MENA
The Brief
Position Vatika as a trusted partner in the growth journey of women across the Middle East.
The Insight
In a region rapidly redefining gender roles, women seek not just inspiration but tangible paths to progress.
The Idea
A regional call-out generated 4,000+ submissions; 1,000 women shortlisted. A 4-day bootcamp with 25+ hours of mentoring across business, marketing, finance. A 22-episode video series featuring leading Emirati women. A community microsite for ongoing learning.
The Impact
5.2M+ views · 400K+ meaningful engagements · Gold at Digital MENA Awards · Season 2 launched in 2022.
02
Influencer · Saudi Tourism × Curly Tales ME
Our Saudi
10 MN+ VIEWS
Kamiya Jani paired with local hosts across Riyadh, Abha, AlUla and Jeddah to discover Saudi's hidden gems.
03
Influencer · MP Tourism × Curly Tales
MP Ki Galliyon Mein
10-Part Series
Siddharth Allambayan explores MP through locals — artisans, food vendors, historians across Ujjain, Ratlam, Orchha.
DURGOTSAVSCREENXX WINNER
Social Media Campaign · Bingo Tedhe Medhe
Durgotsav
Best Use of Social Media by a Brand
The Brief
Create culturally resonant social engagement for Bingo Tedhe Medhe during Durga Puja.
The Insight
Durga Puja isn't just a festival — it's a cultural identity. Brands that lean in authentically win hearts, not just eyeballs.
The Idea
A social-first campaign that blended the energy of Durgotsav with Bingo's playful brand personality — creating culturally connected content that drove mass engagement.
The Impact
SCREENXX Award Winner — Best Use of Social Media by a Brand.
02
Social Media · MOJ App × Mashable India
The Creators' Room
Content Series
Decoded the creative process of MOJ's top creators in a long-form branded series on Mashable India.
03
Social Media · Nick Jr. India
Nick Jr. IP Launches
Motu Patlu · Chikoo Bunty · Bhoot Bandhus
Social media launch strategy for Nick Jr.'s flagship IPs — growing community organically.
04
Social Media · EVA Live
EVA Live Community
Organic Growth Strategy
Built and grew EVA Live's digital community from the ground up through organic social content.
INDIA
IN MOTIONGOVERNMENT OF INDIA
Government Collab · Doordarshan × Curly Tales India
India In Motion
3.7 MN+ VIEWS
The Brief
Showcase India's transformation across road, rail, and air infrastructure.
The Insight
Mobility is more than progress — it's the driving force behind India's next chapter of growth.
The Idea
A 3-part video series for the Government of India, hosted by Kamiya Jani — Railways, Roadways, Airways. From Vande Bharat trains to smart expressways to the UDAN scheme connecting smaller towns by air.
The Impact
3.7M+ views. Positioned mobility as a catalyst for India's economic growth and regional connectivity.
02
Government · DD National × Curly Tales
Dharohar Bharath Ki
DD National + Jio Cinemas
A series on India's rich history and culture. Aired on DD National and Jio Cinemas. Shared by PM, Home Minister & Railway Minister.
03
Tourism · Curly Tales
Bahrain Tourism
Views: [To be updated]
A series showcasing the best of Bahrain — food, culture, adventure — on Curly Tales social channels.
04
Tourism · India with Elli · Curly Tales
Bihar Tourism
Views: [To be updated]
Elli AvRam uncovers Bihar's hidden gems and beauty in the Curly Tales IP — India with Elli.
05
Tourism · Curly Tales
Odisha — Chasing Rainbows
Views: [To be updated]
7 episodes, 7 colours of Odisha — spirituality, nature, luxury, food, adventure and more.
06
Tourism · Curly Tales
MP Ki Galliyon Mein
10-Part Series
10-part series showcasing Madhya Pradesh's rich cultural depth through hyperlocal storytelling.
MICKEY
17VIRAL LAUNCH
Film Launch · Warner Bros. India × TheSmallBigIdea
Mickey 17
VIRAL PREMIERE ACTIVATION
The Brief
Create engagement at the premiere of Mickey 17 across movie theatres in India.
The Insight
Mickey 17's existential sci-fi premise — a disposable worker who keeps being reborn — mirrors everyday office burnout perfectly.
The Idea
A meme-led campaign drawing parallels with office burnout culture. A "Mickey takeover" at the premiere with masked guests sparked reel-worthy moments and viral social engagement.
The Impact
Viral engagement across social platforms. Premiere activation became a content moment in itself.
02
Film · Warner Bros. India
Final Destination Bloodlines
Digital Launch
Digital launch strategy for Warner Bros. India's Final Destination Bloodlines.
03
Film · Warner Bros. India
Minecraft Movie
Social Campaign
Social-first film launch campaign for Minecraft, Warner Bros. India.
04
Experiential · Warner Bros. India
Comic Con Bangalore
On-Ground Activation
Experiential activation at Comic Con Bangalore — bringing Warner Bros. IPs to life.

05 — Recognition

THE WINS

Trumpet character
Gold — Digital MENA Awards
Best Use of Digital in Beauty & Personal Care · Vatika Voices
🥇 Gold
Gold — SCREENXX Awards
Popular Talk Show · The Bombay Journey
🥇 Gold
Winner — SCREENXX Awards
Best Use of Social Media by a Brand · Durgotsav — Bingo Tedhe Medhe
🏆 Winner
Winner — SCREENXX Awards
Best Platform for Content (Technology) · Mashable India
🏆 Winner

06 — Brands

THE ROSTER

Brands that trusted the hat.

FMCG
TRAVEL & TOURISM
AUTOMOBILE
TECH / CONSUMER DURABLES
GOVERNMENT
OTHERS
SamsungWarner Bros.AccentureLexusNEXAVatikaFranklin TempletonHOBAWSAirtel SamsungWarner Bros.AccentureLexusNEXAVatikaFranklin TempletonHOBAWSAirtel
FilmfareFeminaNick Jr.ForevermarkPoonawalla FincorpICICI PrudentialDoordarshanBingoMOJ AppELLITE FilmfareFeminaNick Jr.ForevermarkPoonawalla FincorpICICI PrudentialDoordarshanBingoMOJ AppELLITE

07 — Skills

HOW I THINK

I don't just make content. I build systems that make brands mean something. Here's how I approach the work that matters.

🧭
Brand Strategy
"A brand without a point of view is just a logo."
Long-term brand planning, positioning, identity building. I work backwards from culture to strategy — not the other way around.
🎬
Creative Direction
"The best brief is a feeling, not a document."
End-to-end creative direction across video, digital, social and experiential. I lead with instinct, refine with insight.
📺
IP & Platform Building
"The shows people keep coming back to aren't made for brands — they're made for people."
Original IP development and content platform strategy. Built shows that outlived their campaign budgets.
📱
Social & Community
"Virality is a side effect of relevance, not a goal."
Platform-native content, community strategy, influencer and creator collaborations across India and the Middle East.
🤝
Business & Pitches
"A pitch isn't a presentation. It's a conversation starter."
New business development, pitch leadership, white-label solutions and retainer management across categories.
🤖
AI & Creative Ops
"AI doesn't replace the idea. It just gets you to the bad ones faster."
AI-driven workflows, data-led storytelling, trend spotting and GenAI solutions for content at scale.
Character with pencil

08 — Beyond Work

BEYOND THE BRIEF

Most people close the portfolio after the case studies. This is for the ones who stay. This is the guy behind the work.

Cocktail making
Mixology
COCKTAIL MAKING
"A good cocktail is just a campaign for your tastebuds."
Bartending
Mixology
BEHIND THE BAR
"Favourite bartender in the house — officially certified by everyone who's had my drinks."
Painting
Visual Art
PAINTING
"The one brief where the client never says 'make the logo bigger'."
Anime
Anime
ANIME OBSESSION
"Attack on Titan taught me more about narrative arcs than any agency ever did."
Travel
Travel
ALWAYS MOVING
"Every city I've been to has given me a campaign idea I still haven't used."
🎵
Music
MUSIC FIRST
"Genre doesn't matter. If it makes me feel something, it's in the playlist."
🍽️
Food & People
EATING OUT
"Forced by friends and family to try new places — absolutely zero complaints."
🤖
Technology
AI NERD
"I genuinely get excited about what AI is doing to creativity. Not scared. Excited."
Character CTA

09 — Let's Connect

LET'S CREATE
MOMENTS.

Open to Creative Director roles, brand collaborations & consulting. Based in Hyderabad — working globally.